Please join us in welcoming Kaye Lin to the Webb Communications and Marketing Department!
Kaye Lin – Director of Communications and Marketing
Kaye is a Communications and Digital Marketing professional with a demonstrated history of working in the broadcast media industry.
Kaye joins Webb Institute after working as a Communications Consultant with the World Bank Group (WBG) in both Asia and the US. There, she established partnerships with businesses, media, NGOs and CSOs, wrote stories of sustainable impact and launched a video series on climate business.
Before joining WBG, Kaye was recruited to go to Myanmar to head communications for First Myanmar Investment (FMI) – which was working on international joint ventures to develop the economy of the Southeast Asian nation of 54 million people. Among Kaye’s first projects for FMI was leading communication efforts on an international joint venture between FMI and global advertising giant JCDecaux. The venture brought state of the art, international standard well- lit bus stops to the country’s capital, Yangon, and she wrote speeches for the regional government and FMI’s leadership team related to the launch. Kaye developed the social media strategy at FMI and led several successful digital and social media campaigns for a variety of FMI’s pillars such as their solar energy portfolio, Yoma Micro Power.
Kaye began her career at Voice of America (VOA) in Washington DC working as a multimedia journalist then as a PR specialist- writing, producing, filming and editing stories as well as managing photo and video teams to support digital campaigns.
While at VOA, Kaye created an educational video series to teach American English and culture which broadcast to Asia. In 2018, Maybelline Myanmar named her one of the top three influencers for the edutainment series. She continues to teach English online in her spare time.
Kaye holds a Bachelor of Science in both Journalism and Sociology from Boston University.